Client Needs

Nuclear OG, an independent streetwear brand, was preparing to launch a new merch collection and wanted support with refreshing their logo and visual direction. They needed merch mockups that captured their gritty, underground aesthetic while being clean and production-ready for their eCommerce platform.

The Work

Working closely with the Nuclear OG team, I helped bring their ideas to life through a collaborative design process. We refined their logo into a sharper, more versatile mark that could scale across print and digital. From there, I created a series of apparel mockups aligned with their brand’s tone - blending bold typography, minimalist layouts, and high-contrast elements that worked seamlessly across tees, hoodies, and other core items.

The Outcome

The final designs provided Nuclear OG with a cohesive, elevated look for their new drop. The updated logo and mockups were used across their marketing, storefront, and product line, helping them launch a collection that felt both consistent and impactful.