Client Needs
As a unique virtual business operating inside a roleplaying video game server, Club 77 needed both a strong visual identity and a practical solution to manage their operations beyond basic spreadsheets. The owner was looking for a professional logo, a cohesive brand system, and a fully custom-coded web app that could serve as a point-of-sale (POS) system. One that could potentially integrate with in-game data and provide tools for managing staff, sales, and events.

The Work
I kicked off the project by designing a sleek, modern logo and defining a color palette that captured the club’s high-energy, overall vibe. From there, I built a custom web app from the ground up - a lightweight, intuitive tool designed specifically for the needs of a virtual nightclub. The system includes essential business features and management tools, all accessible via a clean, responsive interface. It was designed with flexibility and future integration in mind, laying the groundwork for further development and ready for syncing with in-game server data.

The Outcome
With a cohesive brand identity and their own internal web app, Club 77 was able to open its re-open their virtual doors with confidence. The system replaced messy spreadsheets with a centralized, professional platform, empowering the team to manage their roleplay business more efficiently while offering a more immersive and polished experience for both staff and patrons.